Marc Serafin Marc Serafin

What Business Automation Really Means (And Why You’re Probably Doing It Wrong)

Let’s get one thing straight: automation isn’t about replacing your entire team with robots. It’s not about setting up a few Zaps or connecting some tools and calling it a day. Real business automation is about freeing up your team to focus on what matters most – while the boring, repetitive stuff happens quietly in the background.

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Marc Serafin Marc Serafin

What to Consider Before Automating a Business Process

Automation sounds great in theory — fewer manual tasks, faster workflows, fewer mistakes. But before jumping in, it’s worth taking a step back to ask: what exactly should you automate? And how?

Here’s how we help businesses think through that decision — and some tips you can apply right now.

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